On Oct 18, Spotify is launching a new global campaign called ‘Friends Mix’ with the aim of breaking down barriers and bringing together listeners from all sectors.
With 11 million user-generated playlists on Spotify with the word “friend” in it, these playlists cumulatively have 763 million minutes of streamed content. This provides a new spin on an old classic: the recipe for how to enjoy life.
The generation that is the friendliest in Gen Z, are streaming “friend” playlists on Spotify more than any other age range. Gen Z streams “friend” playlists on Spotify 29% of the time.
Spotify revealed ‘Friends Mix,’ which uses our personalization preferences to make it easier for us to tag and share music on our playlists. The announcement of Friends Mix inferred that their focus is still on the personalization that is inescapable on Spotify.
FriendMix is available now on Spotify and provides customized playlists for people to experience music with their best friends, who share similar tastes. It’s a free way for friends to find songs that they enjoy together by looking at what their friends are listening to.
“Friendship” has been a recurring theme in the compositions of some of the biggest names in Pakistan. From the popular “Friendship” sung by Nazia and Zoheb Hassan, to tracks titled “Friendship” by Jawad Ahmed and Junoon, the same theme has been represented in a variety of genres.
With the help of machine learning, Spotify is able to provide a strong medium of connection and music sharing for its users irrespective of their cultural backgrounds. The company has introduced features like Collaborative Playlists, Blend Feature, Group Sessions, as well as Friends Mix, which are meant to facilitate the connection that music provides universally.
Users create, stream and share mixes with their friends which expands the boundaries of how music has been streamed over the years.
Unfortunately, you can’t find the Friends Mix featured on your Made For You Hub. Try a Blend from our variety of ingredients in the FMI Kitchen instead.
With the Spotify app, you can invite friends to create a unique and original multi-day playlist. From there, you can hear about what your friend is listening to for the rest of the day, but you won’t be able to hear their music when they listen to it.
Once your friend has accepted the invite, Spotify generates the playlist which includes songs and recommendations based on your music preferences and your friends. It even displays what you have picked out of the list so far.
After you and your friend both join the listening party, you’ll each be sent a special share card on social media. The Blend will also continue to update daily.
With four friends, you can create a playlist for your two best friends. Once you’ve been on three adventures with your friend, you can follow them and their advice as well as listen to music that combines the tastes of your two best friends.
