Porsche has been investing in electric bicycle technology for several years. In fact, the company started two new e-bike companies to push into more markets.
One of the companies that was founded ventures this week is Porsche and Ponooc Investment B.V.
The first of the two new companies will be known as Porsche eBike Performance GmbH and will focus mainly on the development of electric bicycle hardware. This includes motors, batteries, and drive software.
Electric bicycle drive maker FAZUA will likely be used to develop technology for Porsche eBike GmbH, which was recently acquired by Porsche.
This will be the second venture under Porsche eBike Performance GmbH that will produce complete electric bicycles for consumers.
Jan Becker, the former CEO of Porsche Lifestyle GmbH & Co. KG, will become the chairman of Porsche eBike Performance GmbH.
Moritz Failenschmid, the Managing Director at Focus Bikes, will become the chairman of P2 eBike GmbH.
“We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area. Jan Becker and Moritz Failenschmid are proven experts when it comes to setting up and developing forward-looking and customer-oriented ventures. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is characteristic of Porsche, it’s all about developing products that inspire people through intelligent design, sophisticated technology and outstanding performance.”
Porsche said that it will now create powerful new electric bicycle motors, even the one to maintain its status as the greatest sports car. They are coming in handy with their recent changes of electric bicycles, which will be able to travel up to 90 km/h.
Porsche plans to provide the technology, that replicates human-powered motors found in e-bikes, to other manufacturers around the world.
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With its stake in the company, Porsche has released several high-end electric bicycles under their own brand. They also purchased a controlling stake in luxury electric mountain bike company Greyp last year, which was developed by hypercar manufacturer Rimac.
With the investment, FAZUA is expanding its penetration in the industry through a strategic and mutually beneficial partnership with Nextbike.
Rather than invest in a company that also manufactures electric bikes, FAZUA invested in Nextbike to increase its footprint on the market hierarchy.
Finally, earlier this summer, FAZUA bought out Nextbike’s remaining stake in a friendly agreement for close to $14 million dollars.
Porsche has decided to make a big move into electric bikes by not only producing its own model but also supplying many other companies with the motor, battery, and software they need to build their own electric bicycles.
By creating an entirely electric Porsche, Porsche could have positioned itself as a major competitor against e-bike makers like Bosch, Brose, Bafang, Shimano and Yamaha.